The trendy “g” in Chicago

Nara Schoenberg and Monica Eng of Chicago Tribune wondered if “g” was the new “W” for Chicago (Mar. 4, 2009). The W has its place in Chicago: magazines, the W hotels, “Wicked,” and the Wrigley Building, but the lowercase g is making some headway: the Graham Elliot restaurant with an e inscribed in a g, George Street Photo and Video, G Botique and notably the Green Exchange business community on West Diversey Avenue that has a g on its tower. Even Google’s gone “google.”

Maybe it’s the start of a new trend, or maybe it’s a sign of the times - another example of scaling back, from the upper-case days of the past to the lower-case days of tomorrow?

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