Cathy Sivak
Media & Public Relations Associate
Cathy Sivak is an award-winning journalist and business-to-business editor with 17 years of media expertise. Her editorial credentials encompass newspaper, business-to-business and Internet publishing arenas as well as media relations and corporate communications efforts.
A former newspaper reporter, editor and long-term contributor to numerous B2B food and retail publications, Cathy has interviewed thousands of people on nearly as many topics. She is well-versed in a broad cross-section of domestic and international business sectors, including food, consumer goods, retail, agriculture, nutrition, healthcare, career planning, post-secondary education and community development.
She notes that across all mainstream industries, there is an ever-widening common thread of influence from green spectrum companies, products and practices. Cathy has covered organic and natural trends, companies and topics related to product development, processing, packaging, distribution, retail merchandising and ultimate delivery to consumers.
Green living is more than a trend to Cathy – it’s a sustainable lifestyle based on her small farm in the Chicagoland area. In addition to a daily crop of words, she raises a big organic garden, a shifting menagerie of horses, goats, free-range chickens and a couple of kids who wouldn’t have it any other way.
“Companies and organizations within the green industry must continue to strive to offer educational messages that inspire consumers to tap into core beliefs when seeking products and services. A continuation of ongoing positive media attention is critical to the expansion of green businesses of all types.” - Cathy Sivak
