Defining Green: Beauty Products
Friday, March 7th, 2008GreenMark is happy to hear that certain industries are working hard to further define “green” for their customers:
“The first organic standard for the U.S. beauty and personal care market has launched with the support of 30 founding members including Aveda, Estee Lauder, L’Oreal, and Origins, according to the Organic And Sustainable Industry Standards, or OASIS.”
Americans believe there should be one meaning for personal care products labeled “green”, “organic” and “natural”. According to the new standards, OASIS will require 85 percent certified organic content - which will likely increase as “green chemistry” continues to evolve.
Click here to read the full article at EnvironmentalLeader.com.
