Backlash Against Green in Marketing?
Environmental Leader reports on Getty Images’ recently released 2nd MAP Report, which finds there may be a backlash against green marketing images brewing. It seems too many companies have adopted the environmentally-friendly color in their marketing materials, therefore creating less of a visual impact. Getty predicts colors will soon move towards “the mucky, the messy, the colorful”.
Read the full article here at EnvironmentalLeader.com.
Tags: backlash, Environmental Leader, Getty's Images, green marketing, GreenMark, MAP Report, marketing